Godrej & Boyce unveils phase-4 of ‘Magical Mangroves’ campaign

Hyderabad Godrej & Boyce, an engineering company of Godrej Group, has launched Phase-4 of ‘Magical Mangroves’ conservation awareness campaign in collaboration with Worldwide Fund for Nature-India (WWF-India).

This campaign’s key features are capacity building of volunteers, outreach and awareness through the trained volunteers, knowledge building through expert talks, competitions and a robust social media campaign.

The programme is segmented into three key components - skilling, awareness, and action. A new batch of 90 Mangrove Ambassadors from all backgrounds will receive comprehensive training which will equip them to lead informative sessions and promote the importance of mangrove habitats.

Jamshyd Godrej, Chairman and Managing Director, Godrej & Boyce said, “We have been working together with WWF-India for many years to promote conservation of mangroves. The Magical Mangroves programme has been a proof-point on how people will always come together to fight for their ecosystems, their environment and the planet. It is imperative that we align ourselves to the vision of a thriving green planet and initiate actions that take us there.”

The outreach sessions planned as a part of the campaign are expected to engage close to 21,000 students and citizens across the seven coastal states. A key feature of the new phase is the introduction of Mangrove Trails - a practical, hands-on experience for select volunteers to learn about the magnificent mangrove habitats.

Ravi Singh, CEO, WWF-India said, “The Magical Mangroves movement seeks to build the Volunteers’ environmental awareness and knowledge of these essential and fragile ecosystems and enable positive action for their conservation.”